![]() Two months later, there's another gameplay trailer! This trailer shows game menus, and game UI which makes it feel much more"game-y." In AAA trailer campaigns, they generally hide game UI for as long as possible. CG trailer production also doesn't rely on a functioning game, so it's possible to make them even when the game isn't ready to be played or even seen. Then during E3 the press typically get to see a behind-closed-doors demo of the game the game might not be ready to be picked apart by the unforgiving public at this stage. If a AAA game only releases a CG trailer at a big show like E3, it's there to establish tone, story, and potential gameplay ideas. The big question of: "What is it like to play the game?" remains after finishing the trailer. Everything in it trades on very broad cyberpunk imagery and ideas, so there aren't many story specifics. This is a fun trailer to watch, again because of pretty high production value visuals and very pretty music. It ends with a release window of "Early 2011." The trailer recaps and expands on the ideas from the reveal there are enormous corporations, unrest in society, and of course lots of fighting and guns. At three minutes long it covers quite a bit of ground, and gives a nice meaty look guaranteed to hype up the audience with its pretty visuals and music. The E3 trailer was another CG cinematic trailer. When to release a trailer is an oft discussed question releasing one before a large show will hopefully garner press interest, appointments, and articles written during and after the show. Revealing the game months before E3 gave ample time to set up press appointments at the show. Here's the massive schedule of trailers for Deus Ex: Human Revolution:įebruary 2011 - Become Adam Jensen Trailer I certainly never sat down to watch them all in one go it'll be interesting to see what the progression feels like. The Deus Ex trailers stick out in my mind, but until writing this post I don't even know if I ever watched them all. I could write this post about a lot of other AAA games, but I picked Deus Ex because I like the art and music. AAA games typically have a lot of trailers just to cover their vast number of features and systems. Deus Ex: Human Revolution's trailer campaign was to put it mildly: robust.
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